 Business Books | | Showing 1 - 25 of 10768 results sorted by popularity | | |
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 | 1) Buying Customers,
by Sugars, Bradley J
Paperback (092012)
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 | 2) Tipping Point: How Little Things Can Make a Big Difference,
by Gladwell, Malcolm
Paperback (012002)
This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. ... read more
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 | 3) Contagious: Why Things Catch on,
by Berger, Jonah
Hardcover (032013)
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral? ... read more
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 | 4) Velocity.: The Seven New Laws for a World Gone Digital,
by Ahmed, Ajaz, Olander, Stefan, Branson, Richard, Branson, Richard, Branson, Sir Richard
Paperback (062012)
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 | 5) Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation,
by Ryan, Damian, Jones, Calvin
Paperback (042012)
This edition looks at the world of digital marketing: how it got started, how it got to where it is today, and where it is headed. This book demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future. ... read more
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 | 6) Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised),
by Underhill, Paco
Paperback (122008)
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... read more
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 | 7) Enchantment: The Art of Changing Hearts, Minds, and Actions,
by Kawasaki, Guy
Hardcover (032011)
The author of the international bestseller "The Art of the Start" offers a new perspective on the art of influence. Kawasaki offers a compelling new take on this key force that drives any successful business or personal interaction. ... read more
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 | 8) S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources,
by Rackham, Neil
Paperback (061996)
Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling strengths and identify areas for improvement. Illustrations. ... read more
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 | 9) Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results,
by Garfield, Bob, Levy, Doug
Hardcover (032013)
To remain relevant and sustain growth, businesses must now create and cultivate authentic customer relationships, based on shared values, in all they do. Drawing on proprietary research and decades of experience, Garfield and Levy show how brands can outperform their competitors and inspire their employees--while also spending fewer marketing dollars. ... read more
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 | 10) Enchantment: The Art of Changing Hearts, Minds, and Actions,
by Kawasaki, Guy
Paperback (122012)
The author of the international bestseller "The Art of the Start" provides a new perspective on the art of influence. Kawasaki offers a compelling new take on this key force that drives any successful business or personal interaction. ... read more
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 | 11) Custom Nation: Why Customization Is the Future of Business and How to Profit from It,
by Flynn, Anthony, Vencat, Emily Flynn
Paperback (112012)
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| 12) Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand,
by Kazanjian, Kirk, Taylor, Andrew C
Hardcover (042013)
A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company. ... read more
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 | 13) Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader,
by Christensen, Mary
Paperback (032013)
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 | 14) Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business,
by Levinson, Jay Conrad, Levinson, Jeannie, Levinson, Amy
Paperback (052007)
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century. ... read more
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 | 15) Purple Cow: Transform Your Business by Being Remarkable,
by Godin, Seth
Hardcover (112009)
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. ... read more
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 | 16) Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action,
by Bhargava, Rohit
Hardcover (052012)
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 | 17) Socialnomics: How Social Media Transforms the Way We Live and Do Business,
by Qualman, Erik
Paperback (112012)
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 | 18) Conversations That Win the Complex Sale: Using POWER MESSAGING to Create More Opportunities, Differentiate Your Solutions, and Close More Deals,
by Peterson, Erik, Riesterer, Timothy
Hardcover (032011)
A fresh approach to the complex sale that uses storytelling to differentiate solutions and communicate value ... read more
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| 19) MKTG (Student Guide),
by Lamb, Charles W, Hair, Joseph F, McDaniel, Carl
Paperback (032012)
Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, "MKTG6" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. "MKTG6" employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. ... read more
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 | 20) Trust Me, I'm Lying: Confessions of a Media Manipulator,
by Holiday, Ryan
Hardcover (072012)
In the digital age, blogs control the newsNand Holiday knows how to control the blogs. He dove into a PR career at 19, creating wildly successful and infamous campaigns for American Apparel and bestselling authors such as Tucker Max. He shows how to blow the lid off the modern media. ... read more
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 | 21) How Brands Grow: What Marketers Don't Know,
by Sharp, Richard Ed., Sharp, Byron
Hardcover (042010)
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 | 22) Technique for Producing Ideas,
by Young, James Webb, Bernbach, William, Young James, Bernbach, William
Paperback (012003)
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 | 23) Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business,
by Chapin, Kari, Judd-McGee, Jennifer
Paperback (072012)
Applying her trademark "you-can-do-it" coaching style to the nuts and bolts of business planning, Chapin covers all of the issues involved in turning a creative hobby into a successful business. ... read more
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 | 24) How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients,
by Fox, Jeffrey J
Hardcover (052000)
Filled with smart tips given in the Fox signature style, this hard-hitting collection of sales advice shows how to woo, pursue, and finally win any customer. ... read more
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 | 25) Apple Experience: Secrets to Building Insanely Great Customer Loyalty,
by Gallo, Carmine, Gallo
Hardcover (032012)
Rounding out his Steve Jobs/Apple trilogy, Carmine Gallo reveals the iconic brands five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, Listen, End with a fond farewell. ... read more
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