|Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised)|
by Kim, W Chan, Mauborgne, Renee a.
|RedBrazil Visitor Ranking (1643 Votes)|
"With a new preface, fresh chapters, and updated case studies" --Back of jacket.
Hardcover: 320 pages
Publisher: Harvard Business School Press (022015)
Product Dimensions: 9.30 x 6.40 x 1.20 inches
Shipping Weight: 1.20 pound(s)
Media Mail: YES
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