|All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All|
by Godin, Seth.
|RedBrazil Visitor Ranking (2989 Votes)|
Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.
Paperback: 220 pages
Publisher: Portfolio (042012)
Product Dimensions: 6.90 x 4.90 x 0.50 inches
Shipping Weight: 0.30 pound(s)
Media Mail: YES
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