|Friction: Passion Brands in the Age of Disruption|
by Rosenblum, Jeff, Berg, Jordan.
Discuses "how to create a passion brand: a brand that breaks its addiction to traditional advertising; a brand that cuts through the hype of the latest media technology; a brand that focuses on behaviors over messaging; a brand that empowers its customers and dominates the competition"--Back cover.
Hardcover: 240 pages
Publisher: powerHouse Books (052017)
Product Dimensions: 9.70 x 7.60 x 1.20 inches
Shipping Weight: 2.20 pound(s)
Media Mail: YES
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