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10/19/17 23:59
Friction: Passion Brands in the Age of Disruption | Rosenblum, Jeff, Berg, Jordan | RedBrazil.Com


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Friction: Passion Brands in the Age of Disruption
by Rosenblum, Jeff, Berg, Jordan.

Discuses "how to create a passion brand: a brand that breaks its addiction to traditional advertising; a brand that cuts through the hype of the latest media technology; a brand that focuses on behaviors over messaging; a brand that empowers its customers and dominates the competition"--Back cover.

Product Details
Hardcover: 240 pages
Publisher: powerHouse Books (052017)
Language: English
ISBN: 1576878368
Product Dimensions: 9.70 x 7.60 x 1.20 inches
Shipping Weight: 2.20 pound(s)
Media Mail: YES


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