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Contagious: Why Things Catch on | Berger, Jonah | RedBrazil.Com

Contagious: Why Things Catch on
by Berger, Jonah.

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Product Details
Paperback: 256 pages
Publisher: Simon & Schuster (052016)
Language: English
ISBN: 1451686587
Product Dimensions: 8.30 x 5.40 x 0.70 inches
Shipping Weight: 0.50 pound(s)
Media Mail: YES

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Contagious: Why Thin ...
ISBN: 1451686587

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