|Contagious: Why Things Catch on|
by Berger, Jonah.
|RedBrazil Visitor Ranking (1131 Votes)|
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?
Paperback: 256 pages
Publisher: Simon & Schuster (052016)
Product Dimensions: 8.30 x 5.40 x 0.70 inches
Shipping Weight: 0.50 pound(s)
Media Mail: YES
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