|Value Merchants: Demonstrating and Documenting Superior Value in Business Markets|
by Anderson, James C, Kumar, Nirmalya, Narus, James A.
Hardcover: 219 pages
Publisher: Harvard Business School Press (102007)
Product Dimensions: 9.40 x 6.40 x 1.00 inches
Shipping Weight: 1.10 pound(s)
Media Mail: YES
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