|Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)|
by Underhill, Paco.
|RedBrazil Visitor Ranking (6308 Votes)|
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
Paperback: 306 pages
Publisher: Simon & Schuster (122008)
Product Dimensions: 8.30 x 5.40 x 0.90 inches
Shipping Weight: 0.65 pound(s)
Media Mail: YES
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