|New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly (Revised, Updat|
by Scott, David Meerman.
A completely revised and updated edition of the "BusinessWeek" bestseller, "The New Rules of Marketing and PR" shows how to leverage the potential that Web-based communication offers a business.
Paperback: 289 pages
Publisher: John Wiley & Sons (012010)
Product Dimensions: 8.96 x 6.18 x 0.86 inches
Shipping Weight: 0.83 pound(s)
Media Mail: Not eligible
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