|Brand Gap: Revised Edition (REV)|
by Neumeier, Marty.
|RedBrazil Visitor Ranking (4317 Votes)|
A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
Paperback: 208 pages
Publisher: New Riders Publishing (082005)
Product Dimensions: 8.02 x 5.32 x 0.56 inches
Shipping Weight: 0.64 pound(s)
Media Mail: YES
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