|Brand Gap: Revised Edition (REV)|
by Neumeier, Marty.
|RedBrazil Visitor Ranking (4831 Votes)|
A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
Paperback: 208 pages
Publisher: New Riders Publishing (082005)
Product Dimensions: 8.02 x 5.32 x 0.56 inches
Shipping Weight: 0.64 pound(s)
Media Mail: YES
|* If you have decided not to purchase this product from Redbrazil.com, please click here and tell us what we can do to earn your business. We promise to read each and every response.|