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Brand Gap: Revised Edition (REV) | Neumeier, Marty | RedBrazil.Com

Brand Gap: Revised Edition (REV)
by Neumeier, Marty.

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A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.

Product Details
Paperback: 208 pages
Publisher: New Riders Publishing (082005)
Language: English
ISBN: 0321348109
Product Dimensions: 8.02 x 5.32 x 0.56 inches
Shipping Weight: 0.64 pound(s)
Media Mail: YES

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Brand Gap: Revised E ...
ISBN: 0321348109

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