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Discipline of Market Leaders | Treacy, Michael, Wiersema, Fred | RedBrazil.Com

Discipline of Market Leaders
by Treacy, Michael, Wiersema, Fred.

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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

Product Details
Paperback: 210 pages
Publisher: Basic Books (AZ) (011997)
Language: English
ISBN: 0201407191
Product Dimensions: 8.20 x 5.30 x 0.70 inches
Shipping Weight: 0.40 pound(s)
Media Mail: YES

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Discipline of Market ...
ISBN: 0201407191

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