|Discipline of Market Leaders|
by Treacy, Michael, Wiersema, Fred.
|RedBrazil Visitor Ranking (6130 Votes)|
New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
Paperback: 210 pages
Publisher: Basic Books (AZ) (011997)
Product Dimensions: 8.30 x 5.30 x 0.80 inches
Shipping Weight: 0.50 pound(s)
Media Mail: YES
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