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Discipline of Market Leaders | Treacy, Michael, Wiersema, Fred | RedBrazil.Com






Discipline of Market Leaders
by Treacy, Michael, Wiersema, Fred.

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New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

Product Details
Paperback: 210 pages
Publisher: Basic Books (AZ) (011997)
Language: English
ISBN: 0201407191
Product Dimensions: 8.31 x 5.34 x 0.60 inches
Shipping Weight: 0.50 pound(s)
Media Mail: YES


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Discipline of Market ...
ISBN: 0201407191
Publisher:
$16.99
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