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Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources | Rackham, Neil | RedBrazil.Com

Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
by Rackham, Neil.

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Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can assess their S.P.I.N. selling strengths and identify areas for improvement. Illustrations.

Product Details
Paperback: 208 pages
Publisher: McGraw-Hill Education (061996)
Language: English
ISBN: 0070522359
Product Dimensions: 9.14 x 7.42 x 0.68 inches
Shipping Weight: 0.84 pound(s)
Media Mail: YES

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Spin Selling Fieldbo ...
ISBN: 0070522359

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