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Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Calkins, Tim

"Breakthrough Marketing Plans "shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter. ... (read more)



Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by Anderson, James C, Jr, Kumar, Nirmalya, Narus, James A

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyw ... (read more)

 
Computer Books
The Web Designer's Idea Book Volume 2: The Latest Themes, Trends and Styles in Website Design

by McNeil, Patrick

This update to "The Web Designer's Idea Book" is a source of visual inspiration to Web designers to help them see what others have done and how they can adapt those ideas to their own needs. ... (read more)



Getting Started with Arduino

by Banzi, Massimo

... (read more)



Teach Yourself Visually Dreamweaver Cs3

by Warner, Janine

Dreamweaver is the standard platform for professional Web site design and production. This full-color visual reference covers the hottest new features of this program, including an extensive look at the addition of UltraDev to the Dreamweaver package. ... (read more)

 

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