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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Moore, Geoffrey A

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. ... (read more)



Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Goldstein, Noah J, Martin, Steve J, Cialdini, Robert B

Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life. ... (read more)

 
Computer Books
jQuery in Action

by Bibeault, Bear, Katz, Yehuda

Offering even more lab pages than before, this second edition helps readers traverse HTML documents, handle events, perform animations, and add Ajax to their Web pages. They will learn how jQuery interacts with other tools and frameworks and how to build jQuery plugins. ... (read more)



McItp Self-Paced Training Kit (Exams 70-640, 70-642, 70-643, 70-647): Windows Server 2008 Enterprise Administrator Core Requirements: Windows Server(r

by McCain, Chris, Holme, Dan, Northrup, Tony

Packed with the tools and features that candidates for the Enterprise Administrator exams want most, this all-in-one prep kit comes with four official Microsoft study guides--one for each exam--along with evaluation software and a CD containing more than 1,200 practice and review questions designed for self-assessment ... (read more)



The Principles of Beautiful Web Design

by Beaird, Jason

An ideal book for people who can build Web sites, this revised, easy-to-follow guide is illustrated with beautiful, full-color examples, and leads readers through the process of creating great designs from start to finish. ... (read more)

 

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