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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly (Revised, Updat

by Scott, David Meerman

A completely revised and updated edition of the "BusinessWeek" bestseller, "The New Rules of Marketing and PR" shows how to leverage the potential that Web-based communication offers a business. ... (read more)



The Tipping Point: How Little Things Can Make a Big Difference

by Gladwell, Malcolm

... (read more)

 
Computer Books
Whoogles: Can a Dog Make a Woman Pregnant - And Hundreds of Other Searches That Make You Ask "Who Would Google That?"

by Almerico, Kendell, Hottenroth, Tess

... (read more)



Pro ASP.Net 4 in C# 2010

by MacDonald, Matthew, Freeman, Adam, Szpuszta, Mario

"Pro ASP.NET 4.0 in C# 2010" raises the bar for high-quality, practical advice on learning and deploying Microsoft's dynamic Web solution. This new edition is updated with everything readers need to come to grips with the latest version of ASP.NET. ... (read more)



Facebook for Dummies

by Abram, Carolyn, Pearlman, Leah

This newest edition provides a thorough update on all the technology changes that have occurred on the site since the previous edition published. The book also includes coverage of all the most popular features of the site that have been added since the first edition. ... (read more)

 

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