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Used Books
 
Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



The Brand Gap: How to Bridge the Distance Between Business Stratey and Design, a Whiteboard Overview (REV)

by Neumeier, Marty, Neumeier

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, valida ... (read more)



Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by Anderson, James C, Jr, Kumar, Nirmalya, Narus, James A

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyw ... (read more)

 
Computer Books
jQuery in Action

by Bibeault, Bear, Katz, Yehuda

Offering even more lab pages than before, this second edition helps readers traverse HTML documents, handle events, perform animations, and add Ajax to their Web pages. They will learn how jQuery interacts with other tools and frameworks and how to build jQuery plugins. ... (read more)



Pro ASP.Net 4 in C# 2010

by MacDonald, Matthew, Freeman, Adam, Szpuszta, Mario

"Pro ASP.NET 4.0 in C# 2010" raises the bar for high-quality, practical advice on learning and deploying Microsoft's dynamic Web solution. This new edition is updated with everything readers need to come to grips with the latest version of ASP.NET. ... (read more)



Build Your Own Website the Right Way Using HTML & CSS

by Lloyd, Ian

... (read more)

 

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