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Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

by Rackham, Neil

Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can as ... (read more)



Different: Escaping the Competitive Herd

by Moon, Youngme, Carruthers, Lynn

Moon identifies the outliers, mavericks, and iconoclasts who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. ... (read more)

 
Computer Books
You Are Not a Gadget: A Manifesto

by Lanier, Jaron

Lanier, a Silicon Valley visionary, offers this provocative and cautionary look at the way technology is transforming lives for better and for worse. ... (read more)



Learning Web Design: A Beginner's Guide to XHTML, Style Sheets, and Web Graphics

by Niederst Robbins, Jennifer

... (read more)



Agile Web Development with Rails

by Ruby, Sam, Thomas, Dave, Hansson, David Heinemeier

Rails has evolved over the years, and this book has evolved along with it. It starts with a step-by-step walkthrough of building a real application and in-depth chapters that look at the built-in Rails features. This edition now gives new Ruby and Rails users more information on the Ruby language. ... (read more)

 

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