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Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



Buyology: Truth and Lies about Why We Buy

by Lindstrom, Martin, Underhill, Paco

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and ... (read more)



Unmarketing: Stop Marketing. Start Engaging.

by Stratten, Scott

Shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll c ... (read more)

 
Computer Books
Pro Silverlight 4 in C#

by MacDonald, Matthew

... (read more)



The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

by Barr, Chris

From Yahoo!, one of the most visited Internet destinations worldwide, comes the definitive reference on the essential elements of Web style for writers, bloggers, editors, businesspeople, and students. ... (read more)



Murach's Visual Basic 2010

by Boehm, Anne

... (read more)

 

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