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Business Books
Sway: The Irresistible Pull of Irrational Behavior

by Brafman, Ori, Brafman, Rom

Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. ... (read more)



The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

by Rackham, Neil

Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can as ... (read more)



Unmarketing: Stop Marketing. Start Engaging.

by Stratten, Scott

Shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll c ... (read more)

 
Computer Books
Ajax: Creating Web Pages with Asynchronous JavaScript and XML

by Woychowsky, Edmond

For the first time, there's an easy, example-driven guide to Ajax for every Web and open source developer, regardless of experience. Woychowsky begins with simple techniques involving only HTML and basic JavaScript. Then, one step at a time, he introduces techniques for building increasingly rich applications. ... (read more)



Teach Yourself Visually Windows 7

by McFedries, Paul

Windows 7 is Microsoft's highly anticipated operating system used by millions of people around the world. This practical guide for visual learners is an ideal introduction to the new features of this operating system. ... (read more)



jQuery: Novice to Ninja

by Castledine, Earle, Sharkie, Craig

... (read more)

 

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