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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



Buyology: Truth and Lies about Why We Buy

by Lindstrom, Martin, Underhill, Paco

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and ... (read more)



Unmarketing: Stop Marketing. Start Engaging.

by Stratten, Scott

Shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll c ... (read more)

 
Computer Books
The Facebook Effect: The Inside Story of the Company That Is Connecting the World

by Kirkpatrick, David

... (read more)



Pro Drupal 7 Development

by Tomlinson, Todd, Vandyk, John K

... (read more)



Murach's Visual Basic 2010

by Boehm, Anne

... (read more)

 

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