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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Moore, Geoffrey A

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. ... (read more)



Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

by Ries, Al, Trout, Jack

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback. ... (read more)

 
Computer Books
You Are Not a Gadget: A Manifesto

by Lanier, Jaron

Lanier, a Silicon Valley visionary, offers this provocative and cautionary look at the way technology is transforming lives for better and for worse. ... (read more)



Teach Yourself Visually Windows 7

by McFedries, Paul

Windows 7 is Microsoft's highly anticipated operating system used by millions of people around the world. This practical guide for visual learners is an ideal introduction to the new features of this operating system. ... (read more)



Build Your Own Website the Right Way Using HTML & CSS

by Lloyd, Ian

... (read more)

 

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