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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

by Calkins, Tim

"Breakthrough Marketing Plans "shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter. ... (read more)



Different: Escaping the Competitive Herd

by Moon, Youngme, Carruthers, Lynn

Moon identifies the outliers, mavericks, and iconoclasts who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. ... (read more)

 
Computer Books
The Facebook Effect: The Inside Story of the Company That Is Connecting the World

by Kirkpatrick, David

... (read more)



The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

by Barr, Chris

From Yahoo!, one of the most visited Internet destinations worldwide, comes the definitive reference on the essential elements of Web style for writers, bloggers, editors, businesspeople, and students. ... (read more)



jQuery: Novice to Ninja

by Castledine, Earle, Sharkie, Craig

... (read more)

 

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