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Used Books
 
Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



The Brand Gap: How to Bridge the Distance Between Business Stratey and Design, a Whiteboard Overview (REV)

by Neumeier, Marty, Neumeier

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, valida ... (read more)



Different: Escaping the Competitive Herd

by Moon, Youngme, Carruthers, Lynn

Moon identifies the outliers, mavericks, and iconoclasts who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. ... (read more)

 
Computer Books
Pro Silverlight 4 in C#

by MacDonald, Matthew

... (read more)



The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

by Barr, Chris

From Yahoo!, one of the most visited Internet destinations worldwide, comes the definitive reference on the essential elements of Web style for writers, bloggers, editors, businesspeople, and students. ... (read more)



Facebook for Dummies

by Abram, Carolyn, Pearlman, Leah

This newest edition provides a thorough update on all the technology changes that have occurred on the site since the previous edition published. The book also includes coverage of all the most popular features of the site that have been added since the first edition. ... (read more)

 

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