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02/17/19 14:27

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Used Books
 
Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Moore, Geoffrey A

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. ... (read more)



Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by Anderson, James C, Jr, Kumar, Nirmalya, Narus, James A

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyw ... (read more)

 
Computer Books
The Web Designer's Idea Book Volume 2: The Latest Themes, Trends and Styles in Website Design

by McNeil, Patrick

This update to "The Web Designer's Idea Book" is a source of visual inspiration to Web designers to help them see what others have done and how they can adapt those ideas to their own needs. ... (read more)



Head First HTML with CSS & XHTML

by Freeman, Elisabeth, Freeman, Eric

This unique guide fills a need for an entry-level book on Web programming with HTML and CSS. It uses the engaging, multi-sensory "Head First" learning approach to deliver insights into cutting-edge Web design and development. ... (read more)



Teach Yourself Visually Dreamweaver Cs3

by Warner, Janine

Dreamweaver is the standard platform for professional Web site design and production. This full-color visual reference covers the hottest new features of this program, including an extensive look at the addition of UltraDev to the Dreamweaver package. ... (read more)

 

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