Business
Books
|
 The Evolution of Revolutions: How We Create, Shape, and React to Change
by Howie, Patrick J
Based on historical analysis of revolutions in business, sports, science, and politics and with how-to knowledge, a leading researcher and economist provides guidance on how to identify and foster innovations that will lead to revolutions. ... (read more) |
|  Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
by Calkins, Tim
"Breakthrough Marketing Plans "shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop wasting time creating long complicated documents and focus on the things that really matter. ... (read more) |
|  Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
by Anderson, James C, Jr, Kumar, Nirmalya, Narus, James A
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyw ... (read more) |
|
| |
|
|
