Business
Books
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 Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Levinson, Jay Conrad, Levinson, Jeannie, Levinson, Amy
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century. ... (read more) |
|  The Discipline of Market Leaders
by Treacy, Michael, Wiersema, Fred
New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping ... (read more) |
|  The Tipping Point: How Little Things Can Make a Big Difference
by Gladwell, Malcolm
... (read more) |
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