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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly (Revised, Updat

by Scott, David Meerman

A completely revised and updated edition of the "BusinessWeek" bestseller, "The New Rules of Marketing and PR" shows how to leverage the potential that Web-based communication offers a business. ... (read more)



Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Goldstein, Noah J, Martin, Steve J, Cialdini, Robert B

Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life. ... (read more)

 
Computer Books
You Are Not a Gadget: A Manifesto

by Lanier, Jaron

Lanier, a Silicon Valley visionary, offers this provocative and cautionary look at the way technology is transforming lives for better and for worse. ... (read more)



McItp Self-Paced Training Kit (Exams 70-640, 70-642, 70-643, 70-647): Windows Server 2008 Enterprise Administrator Core Requirements: Windows Server(r

by McCain, Chris, Holme, Dan, Northrup, Tony

Packed with the tools and features that candidates for the Enterprise Administrator exams want most, this all-in-one prep kit comes with four official Microsoft study guides--one for each exam--along with evaluation software and a CD containing more than 1,200 practice and review questions designed for self-assessment ... (read more)



MCTS Self-Paced Training Kit (Exam 70-662): Configuring Microsoft Exchange Server 2010 [With CDROM]

by Thomas, Orin, McLean, Ian

This two-in-one training kit delivers in-depth preparation plus practice for the required exam for the new MCTS: Microsoft Exchange Server 2010, configuring certification. Ace exam prep--and build real-world job skills--with lessons, labs, and practice tests. ... (read more)

 

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