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Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Moore, Geoffrey A

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. ... (read more)



Unmarketing: Stop Marketing. Start Engaging.

by Stratten, Scott

Shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll c ... (read more)

 
Computer Books
You Are Not a Gadget: A Manifesto

by Lanier, Jaron

Lanier, a Silicon Valley visionary, offers this provocative and cautionary look at the way technology is transforming lives for better and for worse. ... (read more)



Pro ASP.Net 4 in C# 2010

by MacDonald, Matthew, Freeman, Adam, Szpuszta, Mario

"Pro ASP.NET 4.0 in C# 2010" raises the bar for high-quality, practical advice on learning and deploying Microsoft's dynamic Web solution. This new edition is updated with everything readers need to come to grips with the latest version of ASP.NET. ... (read more)



Teach Yourself Visually Dreamweaver Cs3

by Warner, Janine

Dreamweaver is the standard platform for professional Web site design and production. This full-color visual reference covers the hottest new features of this program, including an extensive look at the addition of UltraDev to the Dreamweaver package. ... (read more)

 

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