|
|
|
|
|
|
|
|
|
Business
Books
|
 Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
by D'Aveni, Richard Anthony
Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more) |
|  Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Moore, Geoffrey A
Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. ... (read more) |
|  Unmarketing: Stop Marketing. Start Engaging.
by Stratten, Scott
Shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll c ... (read more) |
|
| |
|
|
|
|
|
|
|
|
|
