Business
Books
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 Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)
by Underhill, Paco
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more) |
|  Purple Cow: Transform Your Business by Being Remarkable
by Godin, Seth
In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place. ... (read more) |
|  The Tipping Point: How Little Things Can Make a Big Difference
by Gladwell, Malcolm
... (read more) |
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