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04/19/19 7:12

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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

by Rackham, Neil

Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can as ... (read more)



Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

by Ries, Al, Trout, Jack

Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback. ... (read more)

 
Computer Books
jQuery in Action

by Bibeault, Bear, Katz, Yehuda

Offering even more lab pages than before, this second edition helps readers traverse HTML documents, handle events, perform animations, and add Ajax to their Web pages. They will learn how jQuery interacts with other tools and frameworks and how to build jQuery plugins. ... (read more)



Teach Yourself Visually Windows 7

by McFedries, Paul

Windows 7 is Microsoft's highly anticipated operating system used by millions of people around the world. This practical guide for visual learners is an ideal introduction to the new features of this operating system. ... (read more)



MCTS Self-Paced Training Kit (Exam 70-662): Configuring Microsoft Exchange Server 2010 [With CDROM]

by Thomas, Orin, McLean, Ian

This two-in-one training kit delivers in-depth preparation plus practice for the required exam for the new MCTS: Microsoft Exchange Server 2010, configuring certification. Ace exam prep--and build real-world job skills--with lessons, labs, and practice tests. ... (read more)

 

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