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Business
Books
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 Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business
by Resnick, Lynda, Wilkinson, Francis
The creator of such brands as POM Wonderful, FIJI Water, and the Franklin Mint divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. ... (read more) |
|  Social Media Marketing: An Hour a Day
by Evans, Dave
Develop an Integrated, Successful Social Media Strategy A Step-by-Step Guide Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, pro ... (read more) |
|  Strategic Marketing Management
by Chernev, Alexander, Kotler, Philip
This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as ... (read more) |
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Bestseller Lists
Hardcover Nonfiction |
 Broken Open: How Difficult Times Can Help Us Grow,
by Lesser, Elizabeth
""If we can stay awake when our lives are changing, secrets will be revealed to us--secrets about ourselves, about the nature of ... read more
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 The Joker,
by Azzarello, Brian, Bermejo, Lee
From the creative team behind "Lex Luthor: Man of Steel" comes this original hardcover graphic novel that tells the story of one ... read more
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 The Wordy Shipmates,
by Vowell, Sarah
From the "New York Times"-bestselling author of "Assassination Vacation" and "The Partly Cloudy Patriot" comes an examination of ... read more
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 A Short History of Nearly Everything,
by Bryson, Bill
One of the world's most beloved and bestselling writers takes his ultimate journey -- into the most intriguing and intractable q ... read more
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 Batman R.I.P.,
by Morrison, Grant, Daniel, Tony S., Florea, Sandu
Batman: Arkham Asylum is Batman on the cutting edge, as he faces not only his most dangerous foes but his own inner demons as we ... read more
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Paperback
Nonfiction | Fiction
Hardcover
Nonfiction | Fiction
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