Business
Books
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 Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
by Solis, Brian, Kutcher, Ashton
... (read more) |
|  The Discipline of Market Leaders
by Treacy, Michael, Wiersema, Fred
New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping ... (read more) |
|  Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
by Anderson, James C, Jr, Kumar, Nirmalya, Narus, James A
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyw ... (read more) |
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