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06/16/19 19:27

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Used Books
 
Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

by Moore, Geoffrey A

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers. ... (read more)



Unmarketing: Stop Marketing. Start Engaging.

by Stratten, Scott

Shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll c ... (read more)

 
Computer Books
Pro Silverlight 4 in C#

by MacDonald, Matthew

... (read more)



Getting Started with Arduino

by Banzi, Massimo

... (read more)



Teach Yourself Visually Dreamweaver Cs3

by Warner, Janine

Dreamweaver is the standard platform for professional Web site design and production. This full-color visual reference covers the hottest new features of this program, including an extensive look at the addition of UltraDev to the Dreamweaver package. ... (read more)

 

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