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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



Buyology: Truth and Lies about Why We Buy

by Lindstrom, Martin, Underhill, Paco

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and ... (read more)



The Tipping Point: How Little Things Can Make a Big Difference

by Gladwell, Malcolm

... (read more)

 
Computer Books
The Shallows: What the Internet Is Doing to Our Brains

by Carr, Nicholas

The bestselling author of "The Big Switch" returns with an explosive look at technology's effect on the mind. ... (read more)



McItp Self-Paced Training Kit (Exams 70-640, 70-642, 70-643, 70-647): Windows Server 2008 Enterprise Administrator Core Requirements: Windows Server(r

by McCain, Chris, Holme, Dan, Northrup, Tony

Packed with the tools and features that candidates for the Enterprise Administrator exams want most, this all-in-one prep kit comes with four official Microsoft study guides--one for each exam--along with evaluation software and a CD containing more than 1,200 practice and review questions designed for self-assessment ... (read more)



MCTS Self-Paced Training Kit (Exam 70-662): Configuring Microsoft Exchange Server 2010 [With CDROM]

by Thomas, Orin, McLean, Ian

This two-in-one training kit delivers in-depth preparation plus practice for the required exam for the new MCTS: Microsoft Exchange Server 2010, configuring certification. Ace exam prep--and build real-world job skills--with lessons, labs, and practice tests. ... (read more)

 

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