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Used Books
 
Business Books
Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond (Updated, Revised)

by Underhill, Paco

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture. ... (read more)



The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

by Rackham, Neil

Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can as ... (read more)



Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by Anderson, James C, Jr, Kumar, Nirmalya, Narus, James A

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyw ... (read more)

 
Computer Books
Ajax: Creating Web Pages with Asynchronous JavaScript and XML

by Woychowsky, Edmond

For the first time, there's an easy, example-driven guide to Ajax for every Web and open source developer, regardless of experience. Woychowsky begins with simple techniques involving only HTML and basic JavaScript. Then, one step at a time, he introduces techniques for building increasingly rich applications. ... (read more)



Head First HTML with CSS & XHTML

by Freeman, Elisabeth, Freeman, Eric

This unique guide fills a need for an entry-level book on Web programming with HTML and CSS. It uses the engaging, multi-sensory "Head First" learning approach to deliver insights into cutting-edge Web design and development. ... (read more)



Facebook for Dummies

by Abram, Carolyn, Pearlman, Leah

This newest edition provides a thorough update on all the technology changes that have occurred on the site since the previous edition published. The book also includes coverage of all the most popular features of the site that have been added since the first edition. ... (read more)

 

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