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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

by Rackham, Neil

Rich with anecdotes from sales forces at such cutting-edge companies as Motorola, AT&T, and Johnson & Johnson, this long-awaited guide first summarizes and updates the basics of this research-based sales method. At the heart of this book are individual and group exercises by which salespeople and their managers can as ... (read more)



Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Goldstein, Noah J, Martin, Steve J, Cialdini, Robert B

Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life. ... (read more)

 
Computer Books
Pro Silverlight 4 in C#

by MacDonald, Matthew

... (read more)



Teach Yourself Visually Windows 7

by McFedries, Paul

Windows 7 is Microsoft's highly anticipated operating system used by millions of people around the world. This practical guide for visual learners is an ideal introduction to the new features of this operating system. ... (read more)



Teach Yourself Visually Dreamweaver Cs3

by Warner, Janine

Dreamweaver is the standard platform for professional Web site design and production. This full-color visual reference covers the hottest new features of this program, including an extensive look at the addition of UltraDev to the Dreamweaver package. ... (read more)

 

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