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Business
Books
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 Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Goldstein, Noah J., Martin, Steve J., Cialdini, Robert B.
Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader. ... (read more) |
|  Principles of Marketing
by Chernev, Alexander
This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as ... (read more) |
|  Content Rich: Writing Your Way to Wealth on the Web
by Wuebben, Jon
Content Rich: Writing Your Way to Wealth on the Web is the definitive Search Engine Optimization (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of web copy, it introduces new ways of looking at online content and provides key illustrations that sh ... (read more) |
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Bestseller Lists
Hardcover Nonfiction |
 Broken Open: How Difficult Times Can Help Us Grow,
by Lesser, Elizabeth
""If we can stay awake when our lives are changing, secrets will be revealed to us--secrets about ourselves, about the nature of ... read more
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 The Joker,
by Azzarello, Brian, Bermejo, Lee
From the creative team behind "Lex Luthor: Man of Steel" comes this original hardcover graphic novel that tells the story of one ... read more
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 The Wordy Shipmates,
by Vowell, Sarah
From the "New York Times"-bestselling author of "Assassination Vacation" and "The Partly Cloudy Patriot" comes an examination of ... read more
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 A Short History of Nearly Everything,
by Bryson, Bill
One of the world's most beloved and bestselling writers takes his ultimate journey -- into the most intriguing and intractable q ... read more
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 Batman R.I.P.,
by Morrison, Grant, Daniel, Tony S., Florea, Sandu
Batman: Arkham Asylum is Batman on the cutting edge, as he faces not only his most dangerous foes but his own inner demons as we ... read more
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Paperback
Nonfiction | Fiction
Hardcover
Nonfiction | Fiction
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