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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



The Discipline of Market Leaders

by Treacy, Michael, Wiersema, Fred

New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping ... (read more)



Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

by Anderson, James C, Jr, Kumar, Nirmalya, Narus, James A

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to win a deal that he would have closed anyw ... (read more)

 
Computer Books
You Are Not a Gadget: A Manifesto

by Lanier, Jaron

Lanier, a Silicon Valley visionary, offers this provocative and cautionary look at the way technology is transforming lives for better and for worse. ... (read more)



Teach Yourself Visually Windows 7

by McFedries, Paul

Windows 7 is Microsoft's highly anticipated operating system used by millions of people around the world. This practical guide for visual learners is an ideal introduction to the new features of this operating system. ... (read more)



jQuery: Novice to Ninja

by Castledine, Earle, Sharkie, Craig

... (read more)

 

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