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Business Books
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power

by D'Aveni, Richard Anthony

Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only t ... (read more)



The Brand Gap: How to Bridge the Distance Between Business Stratey and Design, a Whiteboard Overview (REV)

by Neumeier, Marty, Neumeier

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, valida ... (read more)



Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Goldstein, Noah J, Martin, Steve J, Cialdini, Robert B

Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life. ... (read more)

 
Computer Books
Whoogles: Can a Dog Make a Woman Pregnant - And Hundreds of Other Searches That Make You Ask "Who Would Google That?"

by Almerico, Kendell, Hottenroth, Tess

... (read more)



McItp Self-Paced Training Kit (Exams 70-640, 70-642, 70-643, 70-647): Windows Server 2008 Enterprise Administrator Core Requirements: Windows Server(r

by McCain, Chris, Holme, Dan, Northrup, Tony

Packed with the tools and features that candidates for the Enterprise Administrator exams want most, this all-in-one prep kit comes with four official Microsoft study guides--one for each exam--along with evaluation software and a CD containing more than 1,200 practice and review questions designed for self-assessment ... (read more)



jQuery: Novice to Ninja

by Castledine, Earle, Sharkie, Craig

... (read more)

 

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